Onboarding Form

This takes about 10 minutes.
Once completed, we’ll take it from here.

1. Business Basics

Legal Business Name *

Public-facing business name *

Main Business Phone Number *

Main Business Email *

Years in business *

Primary service area (city / county) *

Secondary service areas (if any)

2. Ideal job & Leads

What’s your ideal project type? *

Example: “Kitchen remodels, full home remodels, additions, etc.”

Ideal job size $: *

Example: 10k, 50k, 200k, 800k, 2m

Average job size $: *

Minimum job you want to take $: *

Which best describes your current leads? *

Where leads come from now (check all that apply): *

Google search

Google Maps / GMB

Referrals

Yard signs

Facebook / Instagram

Google Ads

LSA

Other

3. Services & Sales Process

We’ll structure the site around these.

Main services you offer: *

Is there any work you do NOT want inquiries for? (Optional)

Do you offer free estimates/consultations? Describe what your offer: *

Where do you feel deals fall apart most often? *

What happens after someone calls you? *

4. Differentiation & Proof

Why should someone hire you instead of another company? *

Biggest client complaint about your industry in your area? *

When people think of your company, what should come to mind? *

Do you offer any warranties or guarantees? *

Workmanship warranty

Manufacturer warranties

Satisfaction guarantee

None

Check what you have: *

Before/after photos

Project videos

Google reviews

Testimonials

Certifications / licenses

Liability Insurance

OSHA-trained Team

Do you want licenses and insurance mentioned on the site? (if applicable)

Yes

No

Not sure

5. Brand and Style

Do you have a logo? *

Yes (upload later)

Yes, but want to update it

No — I need help getting one

Do you have brand colors already? *

Yes (list below)

No — decide for me

List all brand colors you have (if applicable):

Ex.: Primary color - Bright Red. Secondary color - Navy Blue

Any colors you do NOT want used? (Optional)

Website tone (pick ONE) *

Professional & clean

Strong & authoritative

Friendly & local

Premium / high-end

Decide for me

What kind of images do you prefer? *

Real job photos only (must have high quality pictures)

Mix of real + professional stock

Decide for me

Anything you absolutely do NOT want on your website? (Optional)

6. Domain & DNS Access

Do you currently own a website domain you want to use ? *

Yes

No — I need help buying one

Current domain:

Where is your domain registered?

GoDaddy

Google Domains

Namecheap

Bluehost

Other / Not sure

Who has login access to the domain account?

Me

Someone on my team

Previous web designer / agency

Not sure

How would you like us to handle the domain connection?

I’ll share login access

I’ll add you as a user

I prefer to keep access and make changes with your guidance

Responsibility acknowledgment (required) *

I understand delays in providing domain access can delay launch beyond the 14-day timeline.

7. Decision & Expectations

Who makes final approval decisions? *

Me

Me + partner

Someone else

Timeline acknowledgment (required) *

I understand the site will go live within 14 days after kickoff and timely responses are required.

Copy authority (required) *

Cornerstone writes and structures all website copy unless changes are requested.

8. Optional Add-ons

GMB Content & Activity Management — $500/mo

I'd like to learn more about this

Google LSA Management — $1,000/mo + $750 one-time setup

I'd like to learn more about this

Local Authority Content Program (SEO + AEO) — $1,500/mo

I'd like to learn more about this

Priority Delivery, Website live in 7 days — $1,000 one-time

I'd like to purchase priority delivery

You can add or skip any of these later.
None of this affects your website build.

NEXT

Websites built for contractors who want more calls, more trust, and a site that works as hard as they do.

🇺🇸 Based in Philadelphia, PA

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